52 TYPO - 52 STORIES ON TYPE, TYPOGRAPHY AND GRAPHIC DESIGN

In recent years, design has grown in importance for economic and technical development projects. This increase is in turn associated with very topical social issues. Yet, how can this dimension of design, i. e. "social design", be researched and made visible ? This was the question that was tackled by the authors of this book to shed light on the specific rationalities of the processes and methods of design. Based on eight selected projects of applied design at the Zurich University of the Arts, from the areas of Industrial design, Interaction design and Game design, various networks of heterogeneous actors are described and discussed from various academic perspectives. The investigated design productions represent an intrinsic logic than can neither be limited to standardized sets of methods within the discipline nor to established methods outside it. At the same time, decoding the complexity of singular design processes contributes to the advancement of the formulation of design theory. - Analysis of a new societal significance of design - Contribution to research into design methods and design theory - Examination of the rationales underlying various methods and procedures - Investigation of the development of eight projects

An ever-growing enthusiasm for the creative possibilities and sensuous aspects of making something with your own hands has a growing influence on contemporary design to a great degree because of an inherent fusion of pro-duction and consumption. However, the mass phenomenon of do-it-yourself and prosumer culture is a paradoxical trend : While it promise ; liberation from consumer constraints, dogmas of taste, and design norms, it allows at the same time new technologies, production methods and sales strategies to be evaluated for their market compatibility. Inspired by the legendary Nomadic Furniture handbooks from the 1970s, this publication provides a unique focus on the evolution of DIY furniture and presents a range of historical and current instruction manuals in a context of design-historical and socio-cultural contexts. What are the origins of the DIY movement ? Who are the protagonists ? Where and how do they exchange ideas and knowledge ? How important are freedom, creativity, aesthetics and technical perfection to DIY ? Die nach wie vor wachsende Begeisterung für die kreativen Möglichkeiten und sinnlich erfahrbaren Aspekte des Selbermachens prägt das gegenwärtige Designgeschehen maßgeblich durch eine Fusion von Produktion und Konsum. Als Breitenphänomen sind Do-it-yourself- und Prosumer-Kultur eine durchaus widersprüchliche Erscheinung : Während einerseits die Befreiung von Konsumzwängen. Geschmacksdogmen und Gestaltungsnormen in Aussicht gestellt wird, werden gleichzeitig neue Technologien, Produktionsweisen und Vertriebsstrategien auf ihre Marktkompatibilität erprobt. Die vorliegende Publikation - deren Titel auf die legendären Nomadic Furniture-Handbücher der 1970er Jahre verweist - zeigt erstmals die Entwicklung des Möbelselbstbaus und bietet zahlreiche historische und aktuelle Bauanleitungen, die im designhistorischen und soziokulturellen Kontext behandelt werden : Woher kommt die DIY-Bewegung ? Wer sind ihre Akteure ? Wo und wie kommunizieren sie miteinander ? Welche Rolle spielen Freiheit, Kreativität, Ästhetik und Perfektion für das DIY ? Ouvrage bilingue, anglais et allemand