Marché et Organisations N° 37 : Rethinking Luxury Business. Textes en français et anglais

Casadella Vanessa ; Szostak Bérangère Lauren
L'HARMATTAN
29,50 €
Sur commande, 6 à 10 jours
EAN : 9782343194189

Despite being one of the most traditional industries, the luxury sector is highly dynamic and rapidly changing influenced by new ideas, aspects, fields, technologies and generations. One of such influences is the prevalence of digital technology and social media. It challenges a number of major premises of luxury brands, including exclusivity, status, authenticity and sensory experience. This special issue of Market and Organizations explores luxury consumption and production in a digital and experiential era. Authors take a multidisciplinary and holistic perspective to explore the role of digital customer experience in rethinking the luxury industry in the future. The objective is to advance knowledge on luxury in marketing and economy by bringing together international scholars (research in French and English) from different disciplines and practitioners working in the field of luxury.

Nombre de pages 264
Date de parution 10/01/2020
Poids 416g
Largeur 155mm
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EAN 9782343194189
Titre Marché et Organisations N° 37 : Rethinking Luxury Business. Textes en français et anglais
Auteur Casadella Vanessa ; Szostak Bérangère Lauren
Editeur L'HARMATTAN
Largeur 155
Poids 416
Date de parution 20200110
Nombre de pages 264,00 €

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