GIFT PACKAGING DESIGN

Textes en anglais. 5.000 ans de civilisation de la Chine ont donné naissance à d'innombrables et brillants accomplissements. La Chine est avant tout multiethnique, 56 ethnies exactement d'est en ouest et du nord au sud, ces diverses cultures donnent au monde une inspiration infinie. Ce livre est un portfolio de conception intérieure, le noyau de la culture chinoise. Il s'agit d'un véritable catalogue de dessinateurs d'intérieurs contemporains portant leur analyse sur l'interprétation et l'innovation de la culture chinoise traditionnelle, et l'exploration moderne de style chinois.

Nowadays, as economy develops rapidly, the shopfront design is becoming one of the most important ways to express commercial cultures. Unique style designs and abundant collocations of colours of these shopfronts not only reflect the enterprise culture, but add vitality to the city. The book concludes universal principles for shopfront design, which are exemplified with shopfront projects following each guideline. A variety of shopfronts are gathered from different countries throughout the world, including boutiques, luggage shops, jewellery shops, optical and watch shops, cosmetics shops, restaurants, wine bars and cafes. Comprehensively, this book, with its novel design concepts and abundant exemplary practices, provides designers with a good platform for study and reference.