Perfectionner ses méthodes de vente. Astuces et stratégies de terrain pour mieux vendre

Préface de Bruno Le Maire - Postface d'Olivia Grégoire C'est une révolution calme, certes, mais une vraie révolution sociétale que la loi Pacte a engagée. Au-delà du droit, c'est en effet un nouvel espace qui s'ouvre pour équilibrer les relations entre État, entreprises et individus ; un espace qui permet de construire au-delà du capitalisme à un moment où les effets de la pandémie mondiale ont créé, de facto, les conditions du changement. Cet ouvrage collectif ne prétend pas résoudre l'apparent paradoxe entre attentes de changements profonds sur le long terme et envie d'immédiateté de résultats, mais bien de mettre en lumière les enjeux juridiques, humains et sociaux, en particulier la responsabilité de l'entreprise et de ses dirigeants, qu'emportent les nouvelles notions établies par la loi du 22 mai 2019. Les témoignages des experts en ressources humaines, en théories des organisations, des investisseurs, des économistes et des dirigeants, contributeurs à cet ouvrage, permettent d'appréhender les défis inédits dévoilés par la définition des raisons d'être et des missions pour l'entreprise. Ils livrent des regards différents et complémentaires sur la nouvelle finalité des entreprises et des institutions : leur raison d'être. Ce sont des pionniers engagés qui témoignent de leurs choix, du chemin qu'ils ont parcouru et parfois entamé bien avant que la loi n'existe, et des attentes nées de ce changement. Ont contribué à cet ouvrage : Jean-Paul Agon, Jean-David Au range, Ludovic Aventin, Jean-Paul Berthomé, Christophe Bonduelle, Franck Carnero, Sophie Chambon- Diallo, Yves Chapot, Hervé Coureil, Jean-Marc Daniel, Bruno Dondero, Emmanuelle Duez, Charlotte Duthoo, Geneviève Férone-Creuzet, Ashley Grice, Nicolas Guérin, Armand Hatchuel, Martin Hitzer, Augustin Jaclin, Emery Jacquillat, Sophie Javary, Eric Labaye, Kevin Levillain, Caroline de la Marnierre, Adeline Lescanne Gautier, Helle Frank Lieutaud, Didier Martin, Colin Mayer, Lynn Paine, Alissa Pelatan, Alexandre Perra, Fanny Picard, Floriane de Saint Pierre, Blanche Segrestin, Julie Serrier, Dominique Stucki, Thibault de Tersant, Mathias Vicherat et Franck Wismer.

THE BOOK Professor Colin De'Ath and Mary R. Mennis were both doing research in the Madang area in the 1970s. While Professor Colin was working on the Gogol area researching the effects of the Trans-Gogol Timber Project on the local villagers, Mary Mennis was doing research into the culture of the coastal Madang people and changes that had occurred over the years. At that time, they collaborated and published »Merging Men and Nature: Myths of Melanesia«. The original version was published in Oral History in 1981, and recently it was decided to republish these myths to make them available to a wider readership. In this latest edition, a few modifications have been made to make the stories clearer. Also some myths and oral traditions have been added. The myths presented in this book are from Madang, Manus Island, the Sepik area, the Highlands, New Britain and the Port Moresby area of Papua New Guinea as well as two from Irian Jaya. They are grouped under categories like Origin of Pottery, Two Brother Myths; Myths about mountains and Origin Myths for ease of comparison. THE SERIES The aim is to provide a conduit for the publication of studies on the Island of New Guinea, with its two established political divisions, but will also include other associated patterns of islands. It will enable contributions from new knowledge workers?with their dissertations?and from established scholars. As there are numerous scholars who would like better coverage of the areas in which they have explored?as a tribute to the people they have worked with?as well as local scholars who understand the importance of their unique areas. It is felt that the approaches being trialed in the visual anthropology part of the series as area studies will bring a wider attention to the remarkable nature of the island. The first volumes will be on modes of communication: oral history and folklore, and the emergence of a local literature. While the representation of all disciplines is welcome, comparative and whole island studies would be of great interest as well. For this, collaborative works or edited volumes may be needed. It will allow for academic publications of a more preliminary kind?rather than exhaustive monographs, which are becoming more and more impossible to produce. Where is the knowledge we have lost...