GEORGE LOIS ON HIS CREATION OF

The indispensable guide to creative success Iconic and witty thinking direct from heroic ad man and acclaimed cultural provocateur, George Lois ? the legendary Mr Big Idea and original Mad Man Punchy and explosive writing to explain, inspire and teach great thinking, creative excellence, the art of branding and salesmanship. Motivating, illuminating and above all, practical, these witty and audacious steps offer new insights into developing your talent for creative success. Essential reading for creative professionals, entrepreneurs, students or anyone who simply wants damn good advice!

Sacrés bons conseils (for people with talent!) est le guide indispensable à tous les créatifs voulantaccéder au succès. Concocté par l'une des figures les plus influentes du monde publicitaire, il offreexactement ce qu'il promet en couverture: de précieux préceptes, des tas de réponses à des tasde questions et un mordant sans faille. Dans un style passionné, incisif et direct, le légendaire George Lois explique, démontre et en définitive nous apprend comment révéler notre potentiel créatif. Ses propos, outre qu'ils apportent de nouveaux éclairages sur les mystères de la création, sont pertinents à tous les niveaux du processus créatif, en entreprise, dans la publicité ou dans le domaine des arts graphiques et visuels. Sidérante de limpidité, chacune de ses leçons peut révolutionner la vie de n'importe quel intervenant du secteur créatif. Les jeunes entrepreneursy trouveront également une initiation à l'art des marques et de la vente. Imprégnez-vous de la sagesse de Lois, revenez-y, encore et encore, et cheminez vers le succès.

American adman and image-maker George Lois (b. 1931) was a leader of the Creative Revolution of the 1960s and is the mind behind an astonishing array of branding campaigns and unforgettable magazine covers during his fifty-year career. Among Lois's creations are the "I want my MTV" campaign that first featured Mick Jagger; dozens of controversial covers for Esquire magazine, including Andy Warhol drowning in a can of Campbell's soup; and the legendary "Think small" campaign for Volkswagen. Lois recounts all of these campaigns and more than 130 others in this irreverent and entertaining book showcasing his most influential celebrity campaigns and covers, featuring stars such as Frank Sinatra and Claudia Cardinale, sports greats like Muhammad Ali, famous politicians and peacemakers, and clients ranging from Olivetti to Pepsi, USA Today to Cutty Sark whisky. Illustrated with the original ads and images, $ellebrity presents the stories behind the ads, explaining how each ad was conceived and produced, and the unexpected pitfalls, scuffles, and friendships that ensued as Lois "angled and tangled" with the stars.