European Business: Corporate and Social Values

Bonin Hubert ; Segreto Luciano
PETER LANG AG
60,65 €
Sur commande, 2 à 4 jours
EAN : 9789052017464

This book investigates the adaptation of companies to the trend towards Europeanisation, through the renewal of their business values, their corporate culture, their portfolio of skills and their transnationalisation. It also considers the spillover effects in terms of knowledge management, accountability and commercial opportunities. The examination of case studies involving several different European countries and corporations leads to stimulating arguments about the steady building of a European culture of management, fuelled by local experiences and cross-over corporate cultures. The writers in the volume consider how individual managers contribute to the outline of a European business culture, taking advantage of new methods of management and the converging mobilisation of human resources. Another important issue examined in the book is that of brands, which have to be managed according to their perceptions in different European countries.

Nombre de pages 210
Date de parution 15/06/2009
Poids 294g
Largeur 220mm
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EAN 9789052017464
Titre European Business: Corporate and Social Values
Auteur Bonin Hubert ; Segreto Luciano
Editeur PETER LANG AG
Largeur 220
Poids 294
Date de parution 20090615
Nombre de pages 210,00 €

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