Public Relations, Values and Cultural Identity

Ordeix Enric ; Carayol Valérie ; Tench Ralph
PETER LANG AG
65,90 €
Sur commande, 2 à 4 jours
EAN : 9782875742513

As organisations seek legitimacy in a fast-moving, interconnected and changing world, how do public relations help them to manage their identity, responsibilities and impact on society ? In a more interactive society, organisations need to align their actions with social demands and values. If the main role of public relations is to build trust and influence opinionmakers, media, the public and the political agenda, what are the constraints and limitations at play here, and what is the impact on ethical principles ? The published research shows the profession is facing crucial changes : the existence of new organisational structures better aligned with social demands ; the emergence of new techniques for interacting with organisations in a more trustworthy manner ; and growing pressure by social groups acting both for and against particular social values, ideas and identities.

Nombre de pages 398
Date de parution 01/08/1988
Poids 537g
Largeur 220mm
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EAN 9782875742513
Titre Public Relations, Values and Cultural Identity
Auteur Ordeix Enric ; Carayol Valérie ; Tench Ralph
Editeur PETER LANG AG
Largeur 220
Poids 537
Date de parution 19880801
Nombre de pages 398,00 €

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