Strategy and technology. Towards technology based sustainable competitive advantage

Name: Strategy and technology. Towards technology based sustainable competitive advantage
Brand: L'HARMATTAN
SKU: 9782296083110
Price: 29 EUR
Availability: InStock

Margerie Victoire de

L'HARMATTAN

Companies often try to free themselves from technology which is thought to be expensive to develop and difficult to control They prefer to favour acquisitions which are supposed to provide proven technology which extra cost is compensated by "synergies" - seen without risk, as a "mechanical" outcome of the merger. However, technology can prove to be a loyal ally and be combined with all types of profitable growth strategies, whether external or organic.

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EAN

9782296083110

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Caractéristiques

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EAN	9782296083110
Titre	Strategy and technology. Towards technology based sustainable competitive advantage
Auteur	Margerie Victoire de
Editeur	L'HARMATTAN
Largeur	135mm
Poids	320gr
Date de parution	04/05/2009
Nombre de pages	287
Emprunter ce livre	Vente uniquement